Westin gets a soundtrack

First comes the white tea scent, now bring on the soundtrack: Westin Hotels and eMusic, a digital music retailer, have partnered up to develop a signature sound for Westin properties, according to a press release.

As part of the partnership eMusic.com will develop an innovative digital music offering that will be featured across Westin's 124 hotels and resorts around the world. Westin's signature music program will be incorporated into various aspects of the guest experience, including the lobby environment and in-room entertainment and will be part of Westin's new Sensory Welcome program that will debut brand-wide later this year.

Not to be contrary, but I sure do hope it comes with an off switch. I get enough sensory overload at meetings to begin with.