Who's your Oprah?

According to this article from Association Meetings, the American Library Association hooked up with talk TV maven Oprah Winfrey's book club, and almost doubled its membership (read the article for more on how they did it).

Which makes me think that everyone must have some kind of "Oprah," some outside resource they can partner with to achieve mutual goals. It might take some digging and thinking to figure out who and how, but what a payoff you'll get for the work--just ask the ALA.

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