Boosting Exhibitors' ROI

THIS YEAR'S HEALTHCARE Convention & Exhibitors Association Annual Meeting, held June 4 to 7 in New Orleans, boasted a whopping 70 increase in educational sessions, focusing on the latest developments in exhibit management. Since it's important for meeting and convention planners to stay abreast of the exhibitor trends, we asked Jeremy Williams, CEO of Photosound Communications, a long-term active member of HCEA and a speaker at the HCEA annual meeting, to give us some of the