Medical & Pharma Meetings>Continuing Medical Education

CME Needs a Marketing Plan

There's a big difference between certified CME and promotion. The problem is -- legislators and other stakeholders don't understand the distinction.

Stephen M. Lewis, MA, CCMEP | Jul 01, 2008

The CME enterprise could use a taste of its own medicine. Education, that is. Or perhaps we should label it honestly: marketing of independent, certified CME.

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TAGS: Pharmaceutical Meetings Medical & Pharma Meetings

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