The Future of Healthcare Exhibits: Less Commercial, More Clinical

A poll by healthcare brand communications agency Photosound found that 88 percent of the 43 global healthcare exhibitors surveyed say the trade show floor of the future will be more focused on providing clinical discussion than on promotion and sales. In addition, it says, “81 percent of healthcare exhibitors felt that the staffing of healthcare exhibitors will shift from sales representatives to medical staff, driven by the evolution of exhibits becoming more clinical and scientific and