Creative Group Inc.: 2015 CMI 25

AT A GLANCE: In March, Creative Group became a wholly owned subsidiary of Direct Travel Inc., a travel management company that was formed in 2011 and now, through numerous acquisitions, is one of the largest in the U.S., with revenues of $1.4 billion. Earlier this year, Creative Group named Janet Traphagen president. The 24-year industry veteran and vice chair of the Incentive Research Foundation had served as the company’s executive vice president, sales and marketing.

Company honors in 2014 included two American Advertising Awards for creative work on incentive travel programs and an honorable mention in the Incentive Marketing Association’s Circle of Excellence Award competition for Creative Group’s own employee incentive program.