Frequently, I am asked "Why me? Why should I drive the strategic meetings management program?” Well, this column is dedicated to answering that question, why you should be the one behind the SMMP at your organization. Over the years, I...
In the face of everything that goes into designing and producing a new product, planning a launch event can seem overwhelming on top of it all. Companies sometimes forego the face-to-face to focus on digital marketing, but by neglecting this...
This summer, Uber and Lyft returned to Austin, Texas, after a year-long dispute over regulations. With the ride-sharing companies again cruising Sixth Street and the rest of Austin’s city limits, there isn’t a major U.S. meeting...
