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director, Destinations (an affiliate of the Alfa Companies)Montgomery, Ala.
In 1979, David Smart walked into the sales office at the Hyatt Birmingham and found four co-workers booking programs, each paying a...
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CMP, CMM, manager, conference and meeting management Liberty Mutual, Boston
In 32 years at Liberty Mutual in Boston, Mary Keough-Anderson, CMP, CMM, has gained the trust and respect of clients and vendors—al...
Here are 15 steps toward identifying, leveraging, and managing your organization’s meeting spend through a strategic meetings management program.
1. Get in front of your C-level executives. When building a business case for SMM, compare meeting ...
Therese Jardine, senior procurement manager, events, at Microsoft in Redmond, Wash., rolled out a small-meetings program at the company in September, and has been working on introducing improvements to streamline the process...
With today's intense focus on the ROI of meetings, planners have to be beyond reproach with their meeting choices — and need the data to back them up. It's all about transparency...
One of the toughest parts of setting up your strategic meetings management program is the technology piece. The more I speak to readers, the more I see why...
