James Gilmore and B. Joseph Pine II, authors of The Experience Economy, the 1999 book that argued that businesses of all kinds must orchestrate memorable events for their customers, recently published a new work, Authenticity. This new book takes...
Hosting a 15 day event where the venue is a highway and the number of attendees is unknown is no easy feat. MINI USA turned a cross-country road trip into the ultimate marketing strategy.
Most benchmarking around strategic meeting management has focused on U.S. companies — until now. A new white paper released by Advito, the Dallas-based consulting division of BCD Travel, profiles several European companies' global SMMP efforts and...
You won't be the meeting planner forever; what you can do to ensure future success