Get Real

James Gilmore and B. Joseph Pine II, authors of The Experience Economy, the 1999 book that argued that businesses of all kinds must orchestrate memorable events for their customers, recently published a new work, Authenticity. This new book takes their business theories further and could help meeting planners to not only make their events experiences, but also to make them real experiences that will resonate with attendees. When CMI asked them how, here's what they