We keep our most important documents, phone numbers, and travel information at our fingertips. We check-in for our flights from our phone and often can’t recall our next meeting time without looking down at a device. Because virtually...
Shimon Avish, principal/meetings management practice lead, Acquis Consulting Group, talks about three things that often go wrong when designing a strategic meetings management program: mismatched goals, uninvolved stakeholders, and missing program...
Meeting planners’ bookshelves got a new addition this fall with the publication of The Strategic Planning Guide for Event Professionals by Christy Lamagna, CMP, CMM, CTSM. In it, Lamagna, founder of Strategic Meetings & Events, argues...
Sure, you want attendees to leave the conference with your logo emblazoned in their minds—as well as their drinkware, flash drives, pens, bags, shirts, and everything else. But when you consider that disposable swag mostly ends up in...
While event planners may bask in attendee compliments of an enjoyable time, if that doesn’t translate to revenue and ROI, a client may not be satisfied.