Sure, you want attendees to leave the conference with your logo emblazoned in their minds—as well as their drinkware, flash drives, pens, bags, shirts, and everything else. But when you consider that disposable swag mostly ends up in...
While event planners may bask in attendee compliments of an enjoyable time, if that doesn’t translate to revenue and ROI, a client may not be satisfied.
To the uninitiated, booking speakers or headline entertainment for a meeting or incentive program might seem like the least of a planner’s worries. But the reality of bridging the corporate world and the entertainment world can be tricky, with the...
Strategic meetings management programs don't need to be complex or global, but they do need three essential elements to be successful and complete. Shimon Avish, principal/meetings management practice lead, Acquis Consulting Group, walks through...
In this short video, Padraic Gilligan, managing director at SoolNua, and the chief marketing officer at the Society for Incentive Travel Excellence, explains the top five takeaways from this year’s Incentive Travel Industry Index research...
When I started as an editor in the meetings industry, my job and your job were worlds apart. Twenty years ago, a Venn diagram that illustrated the overlap between making magazines and orchestrating meetings and conferences would have revealed just...
