With her marketing events multiplying by five in 2018, Marcia Deem is improving boothmanship education and her company’s understanding of the importance of events.
Changemaker Lori Allen took on the task of working with multiple stakeholders, lines of business, and geographies to align the management and sourcing of nine global conferences.
Here are some of the things that I thought went really right at this year’s Meeting Professionals International’s World Education Congress—and a few that missed the mark.
While I didn’t know exactly what to expect of this year’s Meeting Professionals International’s World Education Congress host city, Indianapolis showed it knows how to pull out all the stops.