According to a survey of marketing executives done in conjunction with the debut of Amex GBT M&E’s Experience Studio, events need great content and the right technologies, among other elements.
As destinations consider the financial benefits of winning the bid to host the Sundance Film Festival come 2027, planners are reminded of the importance of understanding their events’ economic-impact numbers.
Former SAP VP Nicola Kastner to lead ELX, an organization focused on collaboration and sharing best practices among senior leaders in the world of corporate events.
A new Registration Insights Report from Maritz analyzes just how long conference participants are taking to commit, and suggests strategies to mitigate the effects of last-minute—and early-bird—registrants.
Approximately 2,000 attendees, including 800 hosted buyers, gathered at The Venetian in Las Vegas for Connect Spring Marketplace from April 2 to 4. The event, owned by MeetingsNet’s parent company Informa, connects meeting buyers and suppliers for...
Brian Mason comes to CEMA after more than 12 years with Salesforce, where he helped run the firm’s World Tour series of events and directed the streaming strategies for the annual Dreamforce mega-conference.
