TBWA CHIAT/DAY "Great creative should win out over unyielding strategy at every opportunity," declares Bob Kuperman, president and CEO, TBWA Chiat/Day, Los Angeles, the advertising agency that has given birth to some of advertising's most memorable images--from its classic work for Apple Computer (above) to its present efforts on behalf of Energizer and Taco Bell.
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.
0 comments
Hide comments
