The leader of the discussion, Dave Riddell, vice president of certificate marketing for Marriott, spoke about how the psychographics of incentive qualifiers are changing: The award winners of tomorrow will be a younger, more diverse group looking for greater balance between work and their personal lives. He then asked attendees to brainstorm ways to motivate this new brand of qualifier--excluding the traditional incentives (travel, cash, and merchandise). Among the ideas we came up with:
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.
0 comments
Hide comments
