Play By the Rules

Ask anyone from Coverall North America about their most recent national sales meeting and the first thing they're likely to mention is the laser tag game they played a la Star Wars. "We divided the group into two teams and gave them all laser guns," says Amy James, director of marketing at the Ft. Lauderdale-based professional cleaning company. "Bringing Star Wars to the gathering was a stroke of genius that won the day. It created a team environment and a competitive mindset--and everyone