Sheraton Embarks on Largest Growth Strategy in Brand History

Sheraton Hotels and Resorts, Starwood’s largest brand, is undergoing an aggressive global expansion that has it opening a new hotel every 12 days in various cities around the world throughout 2008. The plan calls for Sheraton to add 54 new hotels (20,000 rooms) to its portfolio by the end of the year, with properties opening in Dallas, Denver, Minneapolis, Phoenix, and Washington, D.C. The brand will also add three new resorts— two in China and one in Carlsbad, Calif.—to its collection. The