Survey: Onward and Upward

Incentive travel programs work. If there is one overriding conclusion of our Annual Incentive Trends Survey, that's it. Nearly one quarter of our readers (23 percent) will increase their use of incentive programs in 1997, with 62 percent planning the same number of trips as they held in 1996. The trend continues from last year, when the majority of respondents said they held the same number of trips (68 percent) or more (15 percent) than in 1995.