Targeted Tech Tour

It was the first week in February, and Belinda Adkisson was doing a media tour to promote the launch of Portland, Ore.-based Imark Communications' newest event marketing concept, the NEXT Tech Tour. It was the same week that Key3Media Group, producers of COMDEX, filed for bankruptcy. “Our timing is interesting,” said Adkisson, vice president, marketing for NEXT. “There has been a shrinking of the trade show industry. Many big shows have closed. So, in order to survive, you've got to change