* TRENDS

When Bill Marriott, chief executive officer of the lodging empire his father founded, visits one of the hotels that bears his name, he takes his sweet time--even stopping to pose for occasional snapshots with employees. While Marriott clearly enjoys the photo opps, the visit is also "good business," says Roger Conner, Marriott International vice president. "He knows that if you take care of your people, they will take care of their customers--and business will take care of itself."