Meeting managers and the executives above them should draw upon the varied perspectives of those on their planning teams to find new, relevant, exciting ideas on how to deliver impactful events, and how to operate better internally. But creating group sessions that produce such constructive ideas does require some upfront work.
This article from Fast Company outlines nine steps that planners and meeting leaders should take to get the most from their brainstorming sessions, and to ensure that participants are motivated ahead of the meeting and again during the meeting to make meaningful contributions. What's more, planners can promote this process to other leaders in their organization so that solid ideas can be developed within any department.