At Mobile World Congress 2024, the rapid advance of artificial intelligence is on display through “spatial computing” applications that will affect meetings, including augmented reality, virtual reality, and 3D teleconferencing.
While it’s sure to bring many benefits to online sessions, artificial intelligence also might be capable of stifling open communication among attendees through its potential for real-time monitoring of dialogue and body language.
The International Association for Exhibitions and Events used a version of the technology at its annual event to assess attendee engagement. IAEE will produce a benefit analysis for its members in early 2024.
Here are some new details on Meeting Professionals International’s A.I.-Enhanced Event Professional Certificate plus other education programs helping planners understand the power of artificial intelligence tools.
About half of respondents know how A.I. can assist with event planning, but only a small percentage have incorporated it “extensively” into their processes while some others have dabbled.
The new meetings-industry A.I. engine is impressive, but planners need to understand how best to use its contracts section and how human expertise is still required.