Microsoft is getting an upgrade Down Under. When the Redmond, Wash. software giant signed up to stage its 1999 Asia-Pacific technical education program at the Bris-bane Convention and Exhibition Centre (BCEC), it was expecting 8-megabyte-per...
Sick of sponsoring cold convention breakfasts and busy coffee breaks? Veterinary Learning Systems of Trenton, N.J. wanted to build awareness of its new Web site and found an unusual--and fitting--sponsorship opportunity at the North Ameri-can...
The Crown Casino and Crown Towers Hotel complex is a monster. It stretches more than 1,600 feet along the Yarra River in Melbourne, Australia, across the way from the 300,000-square-foot Melbourne Exhibition Centre, the largest enclosed space in...
If you've ever wondered what attendees really think of your event, read this Q&A with Michael Roney and Michael Utvich, authors of the Guerrilla Guide to High-Tech Trade Shows.They write a monthly column on high-tech conventions and...
Adelaide Convention Centre is almost ready for the new millennium. Recently, the southern Australia facility upgraded all systems to make themY2K compliant, and is now investing in a building project that will ensure that it meets its clients'...
When 110 joystick-toting Internet gamers come together at Silicon Valley's Network Meeting Center in March, it will mark the largest computer lab created at the center since T1 lines were installed last summer. Team Canine, an invitation-only...
Attendees probably spend a lot more time in breakouts than in any other type of session. Yet, most companies neglect these hours, instead devoting their creativity and professionalism to the general sessions. As a result, breakouts are often...
Outsourcing in today's competitive market is very much like meeting, dating, and marrying. First you hear about someone (personal reference), then you are introduced informally (CEMA, MPI, etc.), then you meet them on your own (capabilities...
Who should attend your user-group meetings? Should it be software developers? Should it be channel resellers? Should it be product end-users? Some combination thereof? And how can you sell your company's sales and marketing people on your ideas...
When our editor here at Technology Meetings, David Erickson, last had an opportunity to give his dog-and-pony show at the company sales meeting, he broke out his Mac laptop, loaded up his PowerPoint presentation, and set off to do what he does...
