Ninety-eight percent of people who go to events say they create social or digital content at the show—mostly photos, though social media posts and videos are also popular. And 100 percent of those folks say they share that content on social and o...
Is Pokémon Go just another (in the words of the author of this article in Special Events) “obsession-driven, purse-depleting, patience-testing passing tech trend,” or a fun new way to jazz up your next event? Anthony Bollotta, president of Bollot...
Did you know, Twitter alone boasts around 310 million active users every single month, 24.6 percent of which are journalists (who could be tweeting about your next event!)?
Batman, schmatman—when you're marketing an event, you need a social me...
Big data is all the rage in marketing and technology circles across the globe. By definition, “big data” is a term for data sets that are so large or complex that traditional data processing applications are inadequate. Unless you are...
I participated in my first Blab—kind of like a Periscope-type video chat for groups—and got a heaping pile of great thoughts about AV and production issues during the June 30 #Eventprofs Happy Hour, "Ask Me Anything About Event Production.” Adria...
