There has been a lot of talk in recent years about companies mapping their “customer journey”—those key touchpoints throughout a customer’s interaction with a company—to figure out what’s working, and where the gaps between what customers want an...
There’s a lot of meetings expertise for the taking out there on the Internet—if you can find it. Here’s the first in what is sure to be a series of galleries sharing some of the free e-books, guides, tip sheets, and more you can...
Event marketers are always after the latest, greatest tools and ideas that will engage audiences at trade shows and conferences. We spoke with Norm Aamodt, CEO of Event Strategy Group, about what’s in and out at today’s big events...
A meetings industry panel at the Global Business Travel Association Convention this summer engaged an audience in a discussion of “the attendee journey of the future.&rdquo...
Event management software company Certain Inc. and strategic sourcing platform Zentila have joined forces to give planners a complete tech tool for their strategic meetings management process. Using the combination of products takes planners from...
The process of collecting attendee names, hotels, and flight arrival data and passing that along to your ground transportation provider to schedule pickups seems straightforward. But if you’ve done it even once, you know it rarely is...
If your attendees or exhibitors want to set up mobile hot-spots as alternatives to using a venue’s Wi-Fi provider, they should go right ahead, says the Federal Communications Commission...
Etouches, a provider of cloud-based event management software, has acquired Inevention, a venue-sourcing platform for event planners. Etouches says the acquisition is part of a focus on its enterprise client base. While Inevention offers more than...
Mobile app developer DoubleDutch, based in San Francisco, announced a $45 million round of growth financing from KKR and other investors. Global expansion and targeted acquisitions are primary efforts that will be funded by the new investments...
