CORE: PLANNING MEETINGS AND TRACKING SPENDING

McGettigan Partners didn't intend to be in the software business--and it wasn't competition from a software company that pushed the meeting management firm in that direction. In fact, explains Mark Jordan, director of marketing for McGettigan, the development of CORE Discovery--the company's meeting manage- ment and expense-tracking software--began after a travel company lured away a McGettigan client by promising to consolidate meeting spending the way it had been consolidating travel