Dale Irvin's Comic Relief: Ketchup is the Key to Motivation

Motivation is really "the art of getting people to do what they don’t want to do even though they’re not going to do it very long." The problem with motivation is that it doesn’t stick around. When you first get motivated you are an unstoppable force, but as time passes, your motivation becomes more like a summer tan, a lick-on tattoo, or love at first sight. It’s fading away.