Incentives on the Rise

THE USE OF INCENTIVE programs across all levels of companies is on the rise, according to proprietary research by Promo magazine, sister publication of Financial & Insurance Meetings. Forty nine percent of the respondents in Promo's recently released Premium & Incentives Study said they used incentive programs in 2005 — up from 36.5 percent in 2004 — and 40 percent said they plan to increase their use of incentives in 2006. According to Patricia Odell,