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It's 2009: Step Up and Prove Your Value

<i>This year is all about scrutiny: of your budget, of your meetings, of your department, of you. Our suggestion? Step into the spotlight and show &#8217;em what you&#8217;ve got: a strategic focus, measurable results, and your finger on the pulse of the company.</i>

Perception is Reality: Last summer, the Incentive Research Foundation surveyed incentive travel companies, corporate incentive buyers, and suppliers. Among other questions, they were asked if they agreed with this statement: “The visibility by both internal and external non-incentive audiences prevent us from offering awards that are considered extravagant and as such we have significantly changed the type of awards and program inclusions for our incentive program.” The statement could have

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