Need to Motivate? Communicate First

GIFT CERTIFICATES ARE the fastest-growing segment in the noncash incentive arena, according to the 2003 Incentive Federation Study. And more than half of incentive planners used gift certificates in their incentive programs that year, a 20 percent jump in usage since the 2000 study. But whether you're spending your company's money on travel or merchandise incentives, the best results come from effectively communicating and promoting the program's details upfront.