Point-and-Click Promotion

In 1992, Pacific Mutual Life Insurance Company (PM) dropped its even-year incentive programs and replaced them with an Educational Symposium, a high-level educational experience that also helps producers meet their continuing education requirements. The program has been a huge success, but the challenge for Jaimee Niles, PM's director, meetings and professional relations, is that the Symposium concept doesn't change much from year to year. "We use the same property every year because it's