A Pumped-Up Campaign

A four-week spring sales campaign is a 45-year tradition at Farm Bureau Life in West Des Moines, IA, but there's nothing traditional about the way they go about it. And this year, the campaign got its muscle from a band of superhuman agents, including Captain Closer, Sales Hunk, Appman, and Wonder Writer, who burst on the scene in late February to fire up agents and home office employees during the five-week promotional period that leads into the company's critical, four-week sprint contest