Pushing the Boundaries

Today's been-there, done-that travelers crave new experiences. In the last six years, adventure travel has grown 6 percent to 8 percent annually, according to the Salina, Colo.-based Adventure Travel Society — and 82 percent of the respondents in Insurance Conference Planner's recent insurance agent survey expressed interest in upscale adventure travel. But while most people think of adventure travel in terms of challenging physical activities, incentive adventures can be