Right This Way

“I love the [financial and insurance] meeting segment,” says Leonard Hoops, executive vice president, sales and marketing, for the San Francisco Convention & Visitors Bureau. “They aren't as price-sensitive as the association market. They are more interested in flexibility and our ability to meet their needs.” More proof that CVBs want your business: Atlanta and Scottsdale both have CVB sales execs dedicated to the insurance and financial market. Whereas smaller corporate groups used to