A survey of more than 400 companies shows that the impact of government travel restrictions and fears on the part of exhibitors and event attendees is seriously affecting the industry, and the uncertainty continues.
Tech firm Salesforce just shifted its biggest Australian conference to an online event—on less than three weeks’ notice. For events with exhibitors, though, a bit more time is needed to make it work.
Late February’s Mobile World Congress in Barcelona, Spain, has lost some of its biggest exhibitors. But show management is making 15 policy, training, and hygiene changes to safeguard the 100,000-person show.