We've all seen it: in the midst of a bustling trade show, a couple of sad-eyed people sitting on folding chairs in an otherwise-empty booth space. Their exhibit didn't show up. But your pity quickly turns to panic: Could that happen to me...
It was with a great deal of glee in her voice that Marie Burewell, Swedish Travel & Tourism Council, director, North America, based in New York City, told me in an interview that new daily flights would begin from Newark, N.J., to Stockholm...
Managing foreign currency exchange for your international program is just as important as managing all the other areas surrounding your event. Here's how to formulate a plan so that you don't expose your budget to the volatile foreign...
Sherrie Chelini's idea of a dream destination? Rio de Janeiro. “My heart jumps when I see it,” says the director of planning for Creative Travel Planners in Woodland Hills, Calif. “It's indescribable until you've been down there. And for all the...
It is pure Western arrogance to go to Asia and expect to do business as we do in the West. Even with the best intentions, what works in the West can result in failure in the Far East...
