According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your...
Given the current market conditions, it is essential that we elevate the electronic request for proposal process for group meetings on both the buyer and supplier side of the equation. This is a passion of mine that I’ve been presenting on...
There are many companies in the teambuilding business, but not all of them understand corporate social responsibility and how to integrate a meaningful, fun, and well-planned give-back component into an event. When it’s time to hire a...
SMM still isn’t moving beyond highly regulated companies, an increasingly saturated market. Here’s what I think we need to do get new SMM players on board.
How do your event’s beverage choices stack up when it comes to sugar consumption? We have so many choices to offer attendees beyond good old water, but are we risking their health by doing so?
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An event strategist knows that content is the key to a successful meeting. While the logistics are important, they are all too often prioritized over a well-run general session and breakouts. I have found the two main culprits for this to be...
We all wish we could fold time so we could have twice as many hours to whittle down our constantly growing to-do list. And guess what? While you can’t actually change the space-time continuum, you can develop a system based on your own...
