THE MERCHANDISE INDUSTRY is undergoing a shift as more companies realize what an effective motivator the right gift can be. Not only are more companies using merchandise for employee incentives and consumer promotions, but the program design, the...
IN THE EVER-CHANGING WORLD OF INCENTIVES, one thing is constant: “Companies will always use incentives to change the way people behave,” says Jim Bufton, vice president of sales and marketing for Top Brands Inc., a premium company based in Oshkosh...
While there has been a certification program for incentive travel professionals for some time, the merchandise side of the business never had one. Until now...
