Marketing Success in the Meetings Business: It’s Not About the Price Tag*!

During my quarter-century working in the international meetings business, I’ve come to agree with singer Jessie J*: Success doesn’t increase with the size of your wallet, especially when it comes to winning international meetings. In fact, often the dullest, least effective campaigns are put together by destinations and companies that are flush with cash. Today, most of us are faced with shrinking budgets and demands to do more with less. My advice is to use this