Hotel Social Spaces: The New Heartbeat of Networking at Meetings

Any hotel in a meeting, convention, or trade show’s inventory of negotiated guest rooms—a.k.a. the room block—plays an important role in contributing to a successful experience for event attendees and exhibitors alike. There’s a shift afoot, however, driven by larger demographic forces affecting business travel in general. It involves a re-imagining of the role that lobbies, lounges, cafes, restaurants, and other hotel social spaces play in maximizing the unique benefits of in-person business events. Here are just a few examples of the cool, new hotel public spaces where your attendees will want to congregate after the day’s activities—but not business—are done.