Web Marketing: 5 Ideas from the Field

From its user conference Web site, mapping software company ESRI, Redlands, Calif., offers users the chance to download an ongoing reminder of its upcoming events in the form of a screensaver. The free applet features the images from the cover of the conference brochure moving into place; then the event details appear: ESRI International User Conference 2002, July 8-12, San Diego. The screen fades to black before a promo for the company's other, smaller