What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
Brief videos from meeting attendees made the American Society of Transplant Surgeons’ event-marketing campaign a huge success. Here are best practices for making attendee-generated content work for you.
The annual J.P. Morgan event switches to the virtual format on 30 days’ notice after major biotech firms and others pull out due to omicron-variant concerns.
A new proprietary scoring tool from life-sciences content engagement firm Array aims to take the guesswork out of determining how engaged your HCP attendees are.
20 questions that can guide scientific-conference planners on choosing the hybrid-event format that works best for their audience and their organization’s needs.
Two veteran doctors told hundreds of healthcare-meeting planners how the pandemic changed their continuing-education habits, why they make time for in-person events, why vaccine mandates work for events, and more.
