What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
Tommie Kozlov of Ambassador Performance Group, an incentive house in Newport Beach, Calif., had a challenge: her client, a major insurance company, wanted a fabulous location-- all to themselves...
During the past 12 months I have devoted three columns entirely to the number-one competitive strategy--branding. (See, "Why Brand Is Grand" July/August 1997, page 44; "Valuing Brand Identity" September/October 1997, page 98; and "Branding Is Hot"...
Back in 1916, when the folks from Goodyear Tire built a small retreat near the company's Arizona cotton fields, this stretch of mountain-ringed valley outside of Phoenix was dominated by giant saguaro cactuses and howling coyotes. After 1929, when...
The last eight years have witnessed the coming together of many groups and individuals with interest in CME in a spirit of collaboration that was previously unknown. The system needed fixing and as a result of debate, discussion, and cooperation...
Accredited CME programs are no longer the only legally sanctioned forum for education about off-label uses of drugs and medical devices. In a July 30 decision, U.S. District Judge Royce C. Lamberth ruled that FDA regulations that prohibit drug and...
