What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
Product showcases, which offer vendors time and space to demonstrate their wares, are becoming more a part of today's meetings landscape. But if you want to go there, tread very carefully.
John Mack has a fairly brilliant post on his Pharma Marketing blog comparing big pharma and big oil -- specifically, J&J and BP -- that you have to check out for the photos of a pharma exec testifying and a deer with an alarmingly similar...
It sounds like the show floor at the recent annual meeting of the American Psychiatric Association in New Orleans was a little sparse. On the scene, Dr. Carlat poked around and heard that "ever since the drug companies had stopped giving out free...
There's no free lunch, and there's no free CME--everything has a cost associated with it, whether or not you have to shell out any actual dough. Check out this post from Floyd Pennington on why he thinks physicians should have to pay for every...
