What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
In 2013, GSK stopped doing it. In 2019, GSK is back at it. Over that time, though, other firms that never stopped doing it managed to tweak the practice in positive ways.
An associate dean for clinical education reveals what she takes away from the medical conferences she attends, and what younger healthcare professionals want from those conferences too.
