What medical and pharmaceutical/bioscience/medical device meeting planners and continuing medical education professionals need to know to plan meetings and CME activities for healthcare professionals.
Physicians around the world are increasingly interested in obtaining credit for U.S-sponsored continuing medical education, reports the American Medical Association. In response, the AMA has made changes to its international credit policy. Medical...
With all the noise and competition on a healthcare trade show floor, it’s tough to grab physicians’ attention. But Showtime Enterprises, a marketing company with offices in Boston, Las Vegas, Philadelphia, and San Francisco, has found that giving...
THE CME SYSTEM IN THE U.S. is far superior to any in the world. Yet countless hours are spent searching for flaws and developing additional policies to quiet the critics and to perfect the system. CME professionals should be sensitive to these...
DOCTORS SAY THAT meetings and events are the most effective way for pharmaceutical sales reps to get their marketing messages across, according to a study released in February by Verispan, a healthcare informatics firm in Newtown, Pa. Verispan...
Results from a recently released report on the return on investment for drug marketing dollars held some interesting implications for those who plan physician meetings and events...
The International Association of Convention and Visitor Bureaus and the Convention Industry Council are conducting the Convention Expenditure & Impact Study, or ExPact. ExPact is designed to standardize event industry economic impact...
YOUR BRAND MANAGER wants you to produce a teleconference for oncologists. You know oncologists don't like teleconferences. What do you do? “Often, brand managers know what they want and not what they need. And brand managers don't want to take ‘No...
With all the noise and competition on a healthcare trade show floor, it's tough to grab physicians' attention. But Show-time Enterprises, a marketing company with offices in Boston, Las Vegas, Philadelphia, and San Francisco, has found that giving...
