Chip Power

Are the new topics featured at your meeting drawing crowds? Which sessions are attracting the clinicians versus the researchers? Are most delegates walking out in the middle of the keynote address? How's the traffic on the trade show floor? Imagine tracking — in real-time — attendee behavior so you can respond to situations on site and better prepare for future events. That is the potential of RFID technology for meetings and trade shows — and the future is now.