The Goose and the Gander

AS I WAS RESEARCHING this issue's cover story on measuring outcomes for CME, I got to wondering what organizers of conferences for CME providers and meeting planners in general were doing to measure the impact of their education on the real-life practices of their attendees. After all, what's good for the goose should be good for the gander: If CME providers are being asked to step up their efforts to measure outcomes for their participants, despite today's tight times, it seems