Hilton Woos Pharma Meetings

The six brands with a total of about 2,157 properties that comprise the Hilton family of hotels aim to become preferred suppliers for corporate and association meetings — particularly the lucrative pharma market business — by bringing added value to the table. That was a key message expressed by a group of top execs from Hilton Sales Worldwide who spent a day at the Waldorf-Astoria in New York last fall with editors of meeting industry magazines.